Here comes the eMac
In April 2002, Apple renewed its attention to the educational market with a new, exclusive Macintosh model. 
Building upon the success of the iMac, engineers and designers in Infinite Loop created the eMac, a new desktop all-in-one Macintosh with a 17-inch flat CRT monitor and a PowerPC G4 processor housed in a compact and curved white case.
The move followed Apple’s decision to radically change the look of the iMac, which in January 2002 not only abandoned the G3 CPU but acquired a flat panel screen perched on a white matte half-dome, with the effect of looking like a lamp (or a sunflower, according to Apple’s designer, Jonathan Ive). The previous iMac line was discontinued except for some lower spec models which were kept available until March 2003. (more…)
A chat with Jay Elliot
Jay Elliot has been part of Apple during its first incredible growth, in the early Eighties. He met Steve Jobs in a restaurant and was offered a job, where he became a Senior Vice President
The rest, as they say, is history, and Elliot has chronicled those years and his thoughts about Steve Jobs and Product Marketing in “The Steve Jobs Way”, a book he cowrote with William L. Simon.
I had the chance to speak a bit with him during his promotional tour for the italian edition, which was published by Hoepli.
Stories of Apple: How long were you at Apple?
Jay Elliot: I was at Apple from 1980 to 1986. Late part of 1980 to the late part of 1986.
SoA: And what was your role?
JE: I was Senior Vice President of what they call the “operation side”.
I really focused on the human side of the company so I kept that title when I had the IT operations and the financial operations… I ran sort of the administrative engine of Apple on the job but I also worked in the Mac group directly for Steve. [...] I really had two jobs. (more…)
Introducing the iPod
Ten years ago Apple introduced the original iPod.
Here is Steve Jobs’ presentation during the first Apple Music Event:
The promotional video that followed the announcement:
The first TV ad:
The interactive QuickTime VR movie:
All contents are “courtesy of Apple”.
1955-2011
Chris Espinosa on Jobs leaving Apple again
Mr. Espinosa started out at Apple as employee number 8 and has been working on computers and products “for the rest of us” since the late Seventies, beginning with a a rewrite of the Apple II manual.
Yesterday, after Steve Jobs resigned from his CEO role, Espinosa posted three very poignant messages on his Twitter account:
