Tag: ipod

The first fonts of the Macintosh

During the summer of 1983, after spending more than six months creating symbols and icons for Macintosh files and menus, designer Susan Kare‘s attention turned to an issue…

“Where did the computer go?”

When, at the end of August 2004, Apple introduced the new iMac G5, Philip Schiller, Senior Vice President of Worldwide Product Marketing, stated that “A lot of people…

The Apple iPod by HP

On January 8, 2004, at the Consumer Electronics Show in Las Vegas, Hewlett-Packard CEO Carly Fiorina brandished a blue device and proudly announced a deal with Apple. The…

Introducing the iPod

Ten years ago Apple introduced the original iPod. Here is Steve Jobs’ presentation during the first Apple Music Event: The promotional video that followed the announcement: The first…

A touch of (shuffle) green

The first three generations of the iPod shuffle are a good example of how Apple keeps evolving and reinventing its products and yet strives to maintain a sense…

The surprising success of the iPod mini

Introduced during the January 2004 Macworld keynote as “the world’s smallest portable music player to hold up to 1,000 CD-quality songs” the iPod mini was made available in…

New hands of Cupertino

After “The hands of Cupertino” and “More hands of Cupertino” here are new examples of the prominent use of hands in Apple’s promotional iconography. The images featured are…

The birth of the iPod Division

At the end of May 2004, Apple’s organization underwent a major shakeup. Three years after the introduction of its digital player, the Cupertino company created a new iPod…

The hands of Cupertino

If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands. During its’ thirty…