New hands of Cupertino
After “The hands of Cupertino” and “More hands of Cupertino” here are new examples of the prominent use of hands in Apple’s promotional iconography.
The images featured are from the new iPod lineup introduced in the September of 2009.
All images are © and courtesy of Apple.
The Lombard Ad: words in motion
The launch of the Macintosh PowerBook G3 “Lombard” in 1999 marks a new stylistic direction for Apple television ads and animated movies.
The use of typography is a mainstay of Apple which has used it since the early Eighties to market products and most of all its brand. The ad for the Lombard PowerBook (also known as “Bronze Keyboard”) takes the use of typgraphy even further marrying the images of the laptop witha series of words in many languages (actually the same word and/or concept) alternating and speeding towards the viewer.
This style will be later used not only in promoting the follow-up, the PowerBook Pismo, but will also be part of all the intros to Apple’s operating systems.
In the 1999 ad “slim” and “slank” were Apple’s key words, still set in Apple Garamond as would the similar Mac OS 9 intro.
The last of the “classic” Mac OS also started the “Welcome” ritual which has been used (so far) in all of the Mac OS X intros since 2001 although set in the Lucida Sans and from 10.4 with an added 3D effect.
The little Quadra
The Macintosh Quadra 605 was the smallest and lowest-model from the high profile professional lineup when Apple still used 68k CPUs from Motorola.
Unlike the much bigger 700, 800 and 900 models, the 605 was offered in a horizontal slim “pizzabox” case, which closely resembled those of the LC line.
While the innards of the 605 were indeed shared with that of the Performa/LC 475 -featuring a 68040 and a floppy drive- on the other hand the design of the case was unique, a fact that many books and websites overlook, incorrectly reporting them as identical.
The design of the Quadra 605 is much rounder and stylish and looks like a slimmed down version of the Quadra/LC/Performa 630. Gone is the front hoof of the LCs and the 605 lies flat, not inclined, on the surface, sporting four cute “feet” similar to those that adorn the base of the 630, 800/840 and 7×00 models.
The 605 can be seen as the missing link between the LCs and the 630: thanks to its small width and a clean front panel without a second slot for the optical unit, it has a very appealing design, which is minimal and elegant at the same time.
Image taken from Wikipedia
The Apple IIsi
Codenamed “Centossa”, the Apple IIsi was the swan song of the Apple II line: dating back to the first half of 1988 and envisioned as an heir of the IIgs.
The Apple IIsi predates the Mac IIsi with whom it shares not only the name but also some form elements and is probably one of the lesser known Apple products of the Eighties. Its mastermind is Jean-Louis Gassèe, head of R&D after Jobs departure and it si just one of the many projects which were started after the successful launch of the Mac II in 1987.
The industrial design of Apple IIsi is of course heavily based on the form factor of the Apple IIgs for hardware reasons, but also shines on its own, thanks to the work of Ken Wood and Robert Brunner of the Palo Alto studio Lunar Design. In fact this was proably one of the jobs that helped Brunner later becoming the head of a reformed Apple IDG (Industrial Design Group), envisioning new guidelines and a brand new direction after the frogdesign era.
Ten years ago: the Power Macintosh G3 Blue & White
Jan. 5, 1999 was also the date on which Apple introduced the new Power Macintosh G3, a new Macintosh line which, according to Steve Jobs, was meant to “crush the competition with its raw power, graphics performance and industrial design”.
The new Power Mac G3 featured new copper-based PowerPC processors from 300 up to 400MHz (later upgraded to 450), an ATI RAGE 128 16MB video card, two USB and two 400 Mbps Firewire ports (an industry first), retained an ADB legacy port, and most of all was housed in a striking translucent blue and “ice” (white) minitower enclosure.
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