Category: Design
In 2019, renowned internation design firm frog (formerly frogdesign) is celebrating 50 years of work. On their website you can peruse a concise and stunning gallery with 50…
The two projects, which aimed to bring RISC technology to the Macintosh, had totally different approaches and resources. Here are some of the main points which put them…
In late 1984 the Macintosh’s Apple’s market share was just 15% and Steve Jobs, John Sculley and their staff were running various scenarios to gain sales without losing…
The world of retrocomputing (or computing history, if you wish) and modern tech products seldom meet. I have been asked a few times to haw^^advertise new products for…
On the 14th of September, 1992 Apple Computer introduced a new family of Macintosh computers targeting the consumer marketplace. Initially available only in the U.S., the new series…
In April 2002, Apple renewed its attention to the educational market with a new, exclusive Macintosh model. Building upon the success of the iMac, engineers and designers in…
Ten years ago Apple introduced the original iPod. Here is Steve Jobs’ presentation during the first Apple Music Event: The promotional video that followed the announcement: The first…
The first three generations of the iPod shuffle are a good example of how Apple keeps evolving and reinventing its products and yet strives to maintain a sense…
Introduced during the January 2004 Macworld keynote as “the world’s smallest portable music player to hold up to 1,000 CD-quality songs” the iPod mini was made available in…
After “The hands of Cupertino” and “More hands of Cupertino” here are new examples of the prominent use of hands in Apple’s promotional iconography. The images featured are…
The launch of the Macintosh PowerBook G3 “Lombard” in 1999 marks a new stylistic direction for Apple television ads and animated movies. The use of typography is a…
The Macintosh Quadra 605 was the smallest and lowest-model from the high profile professional lineup when Apple still used 68k CPUs from Motorola. Unlike the much bigger 700,…
Codenamed “Centossa”, the Apple IIsi was the swan song of the Apple II line: dating back to the first half of 1988 and envisioned as an heir of…
Jan. 5, 1999 was also the date on which Apple introduced the new Power Macintosh G3, a new Macintosh line which, according to Steve Jobs, was meant to…
In “The hands Cupertino” it’s been stated that notwithstanding Apple’s long and heterogeneous output there is a constant in its promotional iconography: the use of hands. To make…
If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands. During its’ thirty…