Tag: powerbook

The PPC 603e: from Macs to outer space

The second generation of PowerPC processors made its debut in april 1995 with the launch of the all-in-one Power Macintosh 5200 LC (also known under the Performa moniker)….

The Lombard Ad: words in motion

The launch of the Macintosh PowerBook G3 “Lombard” in 1999 marks a new stylistic direction for Apple television ads and animated movies. The use of typography is a…

More hands of Cupertino

In “The hands Cupertino” it’s been stated that notwithstanding Apple’s long and heterogeneous output there is a constant in its promotional iconography: the use of hands. To make…