Jay Elliot has been part of Apple during its first incredible growth, in the early Eighties. He met Steve Jobs in a restaurant and was offered a job, where he became a Senior Vice President
The rest, as they say, is history, and Elliot has chronicled those years and his thoughts about Steve Jobs and Product Marketing in “The Steve Jobs Way”, a book he cowrote with William L. Simon.
I had the chance to speak a bit with him during his promotional tour for the italian edition, which was published by Hoepli.
Stories of Apple: How long were you at Apple?
Jay Elliot: I was at Apple from 1980 to 1986. Late part of 1980 to the late part of 1986.