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The October 2009 MacBook: bye bye, Firewire

MacBook (May 2006) USB: 2 2.0 Firewire: 1 MacBook (Late 2006) (November 2006) USB: 2 2.0 Firewire: 1 MacBook (Mid 2007) (May 2007) USB: 2 2.0 Firewire: 1…

The “Fat” Mac

On September 1984 Apple released the follow-up to the Macintosh, addressing one of the major complaints of potential buyers. Sold for USD 3,300 (or 3200, according to some…

The birth of the iPod Division

At the end of May 2004, Apple’s organization underwent a major shakeup. Three years after the introduction of its digital player, the Cupertino company created a new iPod…

The pace of Mac OS X releases

On the 19th of May 2004 Avie Tevanian, then Apple Chief Software Technology Officer told a technology conference that Apple would slow the pace of its operating system…

The Lombard Ad: words in motion

The launch of the Macintosh PowerBook G3 “Lombard” in 1999 marks a new stylistic direction for Apple television ads and animated movies. The use of typography is a…

The smallest Quadra

The Macintosh Quadra 605 was the smallest and lowest-model from the high profile professional lineup when Apple still used 68k CPUs from Motorola. Unlike the much bigger 700,…

Meet the Apple 32 SuperMicros

In the original press release from January 1984 one could read that the Macintosh, along with three powerful new Lisa 2 computers, forms the basis of the Apple…

The people behind the Macintosh

“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest…

Happy birthday, Macintosh!

The motherboard pictured was gently provided by Maurizio Buso

And you’ll see…

Written by Steve Hayden and Lee Clow, produced by Chiat/Day and directed by Ridley Scot with a budget of 900.000 USD the “1984” Macintosh spot was “officially” shown…

Wendy and Lisa and the Macs

The Macintosh is an important tool for musicians Wendy Melvoin and Lisa Coleman of Prince fame. In the last years the artistic duo has been hard at work…

Five years of GarageBand

In January, 2004 Apple introduced a new addition to the the iLife software suite, GarageBand. After programs for managing music (iTunes), digital pictures (iPhoto), home moviemaking (iMovie) and…

Ten years ago: the Power Macintosh G3 Blue & White

Jan. 5, 1999 was also the date on which Apple introduced the new Power Macintosh G3, a new Macintosh line which, according to Steve Jobs, was meant to…

Ten years ago: here comes Mac OS X Server

On Jan. 5, 1999, during the Macworld Expo, Apple announced Mac OS X Server as its’ new server operating system offering, which was declared to combine “the proven…

Captain Crunch on Apple – An interview with John Draper

Nota: l’intervista è disponibile anche in una versione tradotta in italiano su Storie di Apple.it At the MOCA2008 “hacker camp” in Italy I had the pleasure to meet…

The hands of Cupertino

If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands. During its’ thirty…