The Jonathan Computer

Filed under: Design,Hardware

In late 1984 the Macintosh’sApple’s market share was just 15% and Steve Jobs, John Sculley and their staff were running various scenarios to gain sales without losing the much needed profit to fund R&D and advertising.
According to designer Tony Guido the question at Apple was:

“What would it take to put the Mac on as many desktops as possible, without licensing, in a way that would convince DOS users to migrate toward the Mac?”

At the same time hardware engineer John Fitch, having just completed work on the IIgs, was worried by the lack of follow-up product for the Apple II. Fitch wanted to design a computer around a new chip, the Motorola 68030, which would be powerful enough for business and high end applications, but could also be offered to home users.

Inspired by the Apple II “open” architecture mindset, Fitch proposed a modular approach.
He designed a simple hardware “backbone” carrying basic operations and I/O on which the user could add a series of “book” modules, carrying hardware for running Apple II, Mac, UNIX and DOS software, plus other modules with disk drives or networking capabilities.


Thus beginners, mid-level and high-end customers could all use the same basic hardware but could configure and enhance their systems over time. (more…)

Wednesday 03 June 2015, 3:00 pm
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