Tag: iphone
We are living in the age of the iPhone or, if you will, in the age of the computerphone, which – in just a handful of years –…
Apple has always liked to show off the technology inside its products, and in the last ten to fifteen years it adopted more and more the promotional practice…
The Wallaby is a small to medium-sized marsupial which lives in the islands of Australia, Tasmania, New Zealand, and New Guinea. It is also the code name of…
At the World Wide Developer Conference of 2008 Apple made a small but significant move in the naming of its operating systems, removing the “Mac” prefix from Mac…
At the WWDC 2009 Phil Schiller, Apple’s SVP of Product Marketing, announced thatthe Macintosh has experienced an explosive growth and even more did the number of OS X…
At the end of May 2004, Apple’s organization underwent a major shakeup. Three years after the introduction of its digital player, the Cupertino company created a new iPod…
Let’s take a look at Apple’s Quarterly financial Reports on the iPhone, straight out of their press releases archive (I’ve put numbers in bold): June 2007: Apple Reports…
In “The hands Cupertino” it’s been stated that notwithstanding Apple’s long and heterogeneous output there is a constant in its promotional iconography: the use of hands. To make…
If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands. During its’ thirty…