In May 2001 Apple announced its intention to become the first computer vendor “to move to an all LCD flat panel display pro lineup“.
The company discontinued its last CRT (Cathode Ray Tube) display, the Apple Studio Display 17″ ADC, which had been introduced less than an year before, in July of 2000, and replaced it with the Studio Display 17″ LCD. This new LCD, priced aggressively at just 999 USD, completed its offer which now featured at the top a 22″ Apple Cinema Display, sold ay 2,499 USD. On the low end of the lineup was the Apple Studio Display 15″ LCD, now upgraded to the same “plexiglass” design as the others and offered at 599 USD.
From the tone of the press release one would be led to believe that Apple had completed its transition to LCD and abandoned the old and less efficient display techology. Actually, this goal was still far and it took quite a few years until all Macintosh products were actually CRT-free.
In April 2002, Apple renewed its attention to the educational market with a new, exclusive Macintosh model. Building upon the success of the iMac, engineers and designers in Infinite Loop created the eMac, a new desktop all-in-one Macintosh with a 17-inch flat CRT monitor and a PowerPC G4 processor housed in a compact and curved white case.
The move followed Apple’s decision to radically change the look of the iMac, which in January 2002 not only abandoned the G3 CPU but acquired a flat panel screen perched on a white matte half-dome, with the effect of looking like a lamp (or a sunflower, according to Apple’s designer, Jonathan Ive). The previous iMac line was discontinued except for some lower spec models which were kept available until March 2003. (more…)