During its’ thirty year the Cupertino company has conceived, produced and release an incredible amount of products and strategies but has been incredibly consistent in its imagery. Be it the need to explain the workings of the mouse, to show the very small footprint of its computers on the desktop or the reduced thickness of a player, the professional results one can get, the revolutionary interfaces or just how easy the networking is, Infinite Loop’s “hands on” and extremely personal approach is unmistakable and very clear from the iconography of Apple’s ads throughout its history.

Immages taken from Applicando, www.guidebookgallery.org and “courtesy of Apple”.