The hands of Cupertino

Filed under: Design

If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands.

During its’ thirty year the Cupertino company has conceived, produced and release an incredible amount of products and strategies but has been incredibly consistent in its imagery. Be it the need to explain the workings of the mouse, to show the very small footprint of its computers on the desktop or the reduced thickness of a player, the professional results one can get, the revolutionary interfaces or just how easy the networking is, Infinite Loop’s “hands on” and extremely personal approach is unmistakable and very clear from the iconography of Apple’s ads throughout its history.

hands on the Lisa

A computer everyone can useHere's how you can use it

Monday 17 November 2008, 5:01 pm
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