Ten years ago: the Power Macintosh G3 Blue & White
Jan. 5, 1999 was also the date on which Apple introduced the new Power Macintosh G3, a new Macintosh line which, according to Steve Jobs, was meant to “crush the competition with its raw power, graphics performance and industrial design”.
The new Power Mac G3 featured new copper-based PowerPC processors from 300 up to 400MHz (later upgraded to 450), an ATI RAGE 128 16MB video card, two USB and two 400 Mbps Firewire ports (an industry first), retained an ADB legacy port, and most of all was housed in a striking translucent blue and “ice” (white) minitower enclosure.
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More hands of Cupertino
In “The hands Cupertino” it’s been stated that notwithstanding Apple’s long and heterogeneous output there is a constant in its promotional iconography: the use of hands.
To make the point more clear here are more examples, taken from a very wide spectrum of Apple products, strategies and eras.
The hands of Cupertino
If you take a look at Apple’s output of information and promotional material there is one thing that stands out: the prominent use of hands.
During its’ thirty year the Cupertino company has conceived, produced and release an incredible amount of products and strategies but has been incredibly consistent in its imagery. Be it the need to explain the workings of the mouse, to show the very small footprint of its computers on the desktop or the reduced thickness of a player, the professional results one can get, the revolutionary interfaces or just how easy the networking is, Infinite Loop’s “hands on” and extremely personal approach is unmistakable and very clear from the iconography of Apple’s ads throughout its history.
