At Apple, The Times They Are a-Changin’

“We’re starting to do some things differently”.

That’s what Phil Schiller supposedly said in February 2012 to blogger John Gruber at a one-to-one media briefing for the upcoming release of [Mac] OS X Mountain Lion.

If you needed a further demonstration that Apple is looking beyond Steve Jobs and Tim Cook is doing things differently, the 30th anniversary of the Macintosh is quite a big proof.

Happy Birthday Mac! My life is infinitely better because we met. Today we salute everything you stand for. t.co/seLULo2cQ6

— Tim Cook (@tim_cook) January 24, 2014

Apple created a mini web site to celebrate the “Computer for the rest of us” with a video, pages for each and avery year with profiles about key developers, artists and teachers, stunning pictures of Macs from back then and even created a font with stylized Mac icons for almost every model ever released.

As Cook said at a Special Event which took place at the Apple Campus:

“We don’t spend a lot of time looking back.”
“We spend all of our time looking forward and working on the next big thing. But we’re making an exception for today, because 30 years ago today, the Macintosh was born.”

I can only agree. And while they get back to work and continue to look forward, Stories of Apple is here for you when you want to take a look back and see where Apple came from, so you can better understand where’s it’s headed.